2. 4 Customers’ names

The best name for the customers of lawyers, architects, advisors, tailors etc. is Clients. A Client is someone for whom an Expert finds an individual solution.

Each Product is sooner or later consumed so the most appropriate term for its customers is Consumers. Sometimes Products are not physically consumed but people consider them consumed because new Products emerge.

Self-Service is used by its Users.

All commodity producers supply their goods in identical quality, identical delivery units and for identical price determined by the Commodity Exchange that covers the whole Market with their respective commodity and that the commodity suppliers use to hedge their physical deliveries.

Business Orientation:            1. Expert                      2. Product                            3. Self-Service                     4.Commodity

Customer’s name:                       client                          consumer                                    user                                     Market