WHO SHOULD READ IT AND WHY?
WHO?
• Business people: business owners and managers
• Business schools: business teachers and students
• Business skills trainers
• People interested in business theories
and theories of social development
• People interested in discovering basic patterns underneath the complexities of man ́s life.
WHY?
Business managers:
• will better understand and work on their business identity
• will have basic coordinates for leading their businesses
• will be able to better read hidden competition threats and market
opportunities
• will have insight into unknown causes of many business revolutions
Business schools teachers and students:
• will get the fundamental and all inclusive „notion platform“ to study and to explain business and social phenomena
Business skills trainers:
• will get the complete matrix for defining and refining their clients business strategy
Anyone interested in deeper thinking:
• will gain access to understanding the meaningful patterns within life ́s complexity