Business Orientations = the ultimate, limitless yet irreducible milestone business theory.

The theory reveals what every business can be decomposed and traced to.

The main message of the theory is that there are only 4 basic possibilities (+ their derived combinations) to create or satisfy customers ́ needs (= to do business).

The contribution of 4 Business Orientations to the business practice and thinking is of the same importance as the contribution of 4 cardinal points to travelling and geography because every business development and every business story must take place within the coordinates of 4 Business Orientations.