5.2 Ramification within one Business Orientation
Mutual triggering also occurs within a single Business Orientation and closely related sectors. This often leads to ramifications across the entire sphere of activity.
The first doctors were medicine men and natural healers. Each of them took care of all of their patients’ problems. As knowledge developed, an increasing number of specialized medical experts emerged. Today, every doctor is responsible for only some of a patient’s problems, but none is responsible for all of them.
The first cars were almost entirely made by a single product maker—the car itself was the only product. Over time, due to specialization, cars have become assemblies of components such as tires, seats, and other accessories provided by independent manufacturers. However, unlike doctors, the car maker remains responsible for the car as a whole.
The first web pages offered as a Self-Service to all users eventually led to the emergence of many other online Self-Services, such as search engines and social networks.
The first source of thermal energy was wood. Over time, other energy sources such as coal, petroleum, and gas were discovered and adopted.