4.7 Relative price to satisfy the same need
The price to satisfy the same need decreases from Expert to Commodity Orientation.
To get shoes tailor-made as a special individual solution by a cobbler (Expert) is more expensive than to buy trending brand-name shoes from a Product maker. Even cheaper “no name” shoes can be purchased in a footwear store (Self-Service). The market for shoe leather (i.e., the commodity) always provides a price that is both minimal and maximal.
