3.5 Manifestations of the perception spheres
The Expert Orientation is driven by a personal relation between the Expert and his concrete Client. This relationship is built on trust and cooperation.
A product is an object of value. In addition to its practical value—its usefulness—a product also carries an appreciation value, providing satisfaction through beauty, symbolic social status, or other desirable qualities.
The Self-Service Orientation is founded on the Self-Service principle, which embodies choice and accessibility. Self-Services eliminate barriers to these principles, such as time constraints, spatial limitations, high costs, poor navigation, and inefficient flow. In Stock and Commodity Exchanges, Self-Services facilitate another key autonomous principle: the principle of supply and demand.
The existence of natural organic and inorganic commodities is essential for both life and business.
Note:
Although the theory of Business Orientations is primarily inspired by private business, its premises are capable of describing the functioning of modern society as well.
For example, modern civil society creates a lot of Self-Services to enable practical functioning for entrepreneurs and all citizens.
The judicial system, business and ownership registers, urban infrastructure, state roads, public transport, libraries, schools, postal services, charity networks, etc., are examples of public Self-Service systems that support both business and social life. An open and civilized society itself can be seen as relying on a vast Self-Service structure.