3.2 The names of business outputs
The semantic similarity concerning names of odd and even Business Orientations applies also to the names of their business outputs.
The business outputs of odd Orientations have no names. Typical Experts do not specifically name their client’s solution. There is no need to do so since the solution is not to be recognized by anyone except the client.
Self-Service organizers give names to their business, but it is not possible to name the self-service access itself.
The business outputs of even Orientations have names, but only the Product Orientation has the freedom of inventing these names.
The reason is that the names of Commodities had existed before Commodity businesses.
