Monthly Archives: October 2025

The Self-Service Orientation is likely the least intuitive of the four Business Orientations to fully grasp. The remaining three are relatively self-evident: an Expert (e.g., an architect) offers their own expertise; a mobile phone manufacturer offers their Product; and an oil driller offers a market Commodity. But what exactly does a brick-and-mortar or online supermarket [...]

Music: From Street Musicians to Spotify and AI The evolution of the music industry provides a perfect illustration of how new Business Orientations continuously emerge within a single sector, fundamentally redefining the business landscape. 1. Expert Orientation: The Direct Relationship a) Before recording technology existed, music delivery was primarily an Expert Orientation. This was the [...]