The evolution of how software reaches customers unfolds across four Business Orientations. The first is Expert Orientation, where software is custom-developed for specific customers. The second is Product Orientation, where general customers purchase software delivered to the market by producers in regular cycles. The third is Self-Service Orientation, where users meet their software needs by [...]
Artificial Intelligence often gives users the impression that they are receiving solutions from an expert. For example, with ChatGPT, we can engage in a discussion about our request until we feel that the AI has provided the best personalized solution. The same applies when interacting with voicebots or chatbots used in customer service centers of [...]
In 2001, when the iconic e-shop was facing significant challenges (including huge debt and layoffs), its management made an unexpected and bold move. They opened their platform to other e-retailers, becoming a Self-Service for other Self-Services. This revolutionary change saved the company and set it on a path of continuous growth. So, initially, Amazon was [...]
From the perspective of Business Orientations, printed newspapers are a Product. They are sold through resellers, which is a typical characteristic of Product orientation. As a Product, they also have a specific time frame on the market, usually lasting at least one day. With the expansion of the internet, online newspapers emerged, which are, from [...]