2.6 Differentiation test
Business Orientations’ different characteristics allow us to create differentiation tests to distinguish between individual Business Orientations. For example:
a) Can a business determine its quality?
The quality of a Commodity is set externally by the Market and Commodity Exchange standards. The other Business Orientations set quality from within their businesses.
b) Does a customer fully own the business output?
The Solution of an Expert belongs to the Client. The Product item is owned by the consumer who can “consume” it. Self-Service customers cannot own the access to the Self-Service. The market with the commodity, which is its customer, does not own the commodity either, the Market is only a meeting place for supply and demand.
c) Does a business deal with customers on a personal basis?
The Expert discusses with his Client before finding a solution for him. Neither the Product maker nor the Self-Service organizer deal with their consumers or users on a personal basis in order to come up with the business output. The Commodity business cannot deal with its customer on a personal basis either, since its customer is the Market and the Market is impersonal.
