2.4 Market diagrams
If we conceive of the market as a place where we find the business output, then the Expert has no such a market. In times when people had their shoes made individually by specific cobblers there were not shoes on the market but rather there were cobblers on the market.
The Product Maker creates the market by making the product general (before the first smart phone there was no smart phones market). In a way, however, he remains alienated from his market. Actually, the Product maker creates as many different markets as many different products he produces. The same car maker operates in several markets – one market for utility vehicles, another one for passenger cars etc.
As for the Self-Service Orientation, the (market) place where customers satisfy their needs is within the Self-Service organization.
Since the Commodity Orientation has just one customer which is the Market, then every buyer of the commodity is the representative of this Market.
If a particular buyer cannot be found, then his role is taken over by a respective Commodity exchange because the commodity can be always delivered to the Exchange warehouse.
Another proof that for commodities there is just one customer which is the (world) Market lies in the fact that if there are more Exchanges for the same commodity the price of the commodity is the same at either of them. Any difference arises at most from the transportation costs when moving the commodity from the warehouse of one exchange to the warehouse of another exchange.
