1.2 Real examples
Many typical representatives of each Business Orientation exist. Lawyers, advertising companies and coaches are typical representatives of the Expert Orientation. They offer themselves as experts. Producers of cars, mobile phones and cosmetics represent the Product Orientation. They offer their products. Internet stores, supermarkets and airlines are typical Self-Service businesses. They offer a self-service, which they organize for its users. Oil producers, mining companies and farmers are examples of the Commodity Orientation. They offer and supply organic and inorganic commodities to the market.
Business Orientation: 1. Expert 2. Product 3. Self-Service 4. Commodity
Orientation’s representative: advertising agency car maker supermarket oil producer